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Evgeny Hanukov

Check Point Checkmates

Animation Design

Overseeing the creative direction for an animation design project for Check Point's "Checkmates" department, in partnership with CRC Media, a New York City-based production company, involved crafting an engaging visual story that aligned with Check Point's role as a leading provider of cloud-based Spend Management software. The goal was to create an animation that clearly demonstrated the benefits of Check Point's comprehensive platform, which empowers businesses to manage spend across various categories and suppliers, enhancing profitability, ESG performance, and risk management while boosting productivity.

The creative process focused on translating Check Point’s complex software capabilities into an accessible and compelling animation. This involved developing characters and scenarios that personified the software's impact, making the technical aspects relatable and understandable to a broad audience. The animation needed to reflect the sophistication and efficacy of Check Point’s solutions, while also being visually engaging and informative.

Evgeny Hanukov
Evgeny Hanukov

Working collaboratively with CRC Media, the design integrated sleek, modern graphics with smooth, dynamic animations that captured the essence of Check Point's software. The narrative structure of the animation guided viewers through a typical customer journey, highlighting key features and benefits, and showcasing how Check Point supports some of the world's most admired brands.

This partnership successfully combined technical exposition with creative storytelling, resulting in an animation that not only educates but also visually captivates, reinforcing Check Point's position as a global leader in Spend Management solutions.

Evgeny Hanukov
Evgeny Hanukov
Evgeny Hanukov

Our Design

Effective design contributes to increase sales.

Design is a balance between the extremes of art and practicality, where imaginative expression meets functionality, forging solutions that are not only aesthetically pleasing but also serve a purpose and meet real-world needs.

Design plays a pivotal role in virtually every aspect of our lives, influencing our decisions, perceptions, and interactions. It is far more than just an aesthetic consideration; it shapes our experiences and can even have a substantial impact on business outcomes. Good design has been shown to contribute significantly to increased sales and customer engagement.
 
When we think about design, we often associate it with products and visual aesthetics. However, design encompasses much more than that. It involves a deep understanding of user needs, functionality, and the seamless integration of these elements to create a holistic experience. A well-designed product not only looks visually appealing but also functions smoothly, addressing users' pain points and providing a sense of delight and satisfaction.
 
Furthermore, user interface and user experience design are essential in today's digital age. Whether it's a website, mobile app, or software program, a well-designed user interface can enhance usability, making it easier for users to navigate and achieve their goals. A positive user experience, on the other hand, encourages users to stay engaged, explore more, and ultimately convert into customers.

In conclusion, design is not just a superficial consideration; it's a powerful tool that influences our choices, emotions, and actions.
From products and branding to digital interfaces and retail spaces, good design has the potential to elevate experiences, build connections, and ultimately drive sales. Embracing effective design principles is a wise investment for any business seeking to leave a lasting impression and foster growth in today's competitive landscape.

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