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Evgeny Hanukov

AGT International

Concept Design

As Creative Director, Evgeny Hanukov led the concept design for a groundbreaking project with AGT International, in collaboration with NYC-based CRC Media. The objective was to visually articulate AGT International’s evolution since 2015 towards human-centered AI products in media, sports, entertainment, and education. Evgeny’s creative direction focused on developing a concept that encapsulated AGT’s innovative applications, ranging from distant learning and skill improvement to new physical games for kids and enhanced fan experiences at live events.


The concept design aimed to highlight AGT International’s leadership in Artificial Intelligence for IoT solutions across various sectors, including smart cities, manufacturing, safety and security, and enabling independent living for the elderly. By integrating advanced AI technologies with user-centric narratives, the project sought to demonstrate how AGT’s solutions positively impact everyday life.


Evgeny’s approach involved crafting a visual narrative that was both engaging and informative. He collaborated closely with CRC Media to merge creative storytelling with cutting-edge design techniques. The concept utilized dynamic visuals, interactive elements, and a cohesive aesthetic that reflected AGT International’s brand identity and forward-thinking ethos.

Evgeny Hanukov
Evgeny Hanukov

One of the key challenges was to convey complex technological concepts in a manner accessible to a broad audience. Evgeny addressed this by focusing on real-world applications of AGT’s technologies, illustrating how human-centered AI can enhance learning experiences, promote active lifestyles among children through innovative games, and enrich the way fans engage with live events.


The collaboration resulted in a concept design that not only showcased AGT International’s technological prowess but also emphasized the company’s commitment to improving human experiences through AI. The project successfully communicated AGT’s vision of integrating AI seamlessly into various aspects of daily life, reinforcing their position as pioneers in consumer-focused technological innovation.


Through meticulous planning and creative ingenuity, Evgeny Hanukov and CRC Media delivered a concept design that set the stage for AGT International’s future initiatives. The work underscored the transformative potential of AI when designed with a human-centric approach, aligning perfectly with AGT’s mission and values.

Evgeny Hanukov
Evgeny Hanukov
Evgeny Hanukov

Our Design

Effective design contributes to increase sales.

Design is a balance between the extremes of art and practicality, where imaginative expression meets functionality, forging solutions that are not only aesthetically pleasing but also serve a purpose and meet real-world needs.

Design plays a pivotal role in virtually every aspect of our lives, influencing our decisions, perceptions, and interactions. It is far more than just an aesthetic consideration; it shapes our experiences and can even have a substantial impact on business outcomes. Good design has been shown to contribute significantly to increased sales and customer engagement.
 
When we think about design, we often associate it with products and visual aesthetics. However, design encompasses much more than that. It involves a deep understanding of user needs, functionality, and the seamless integration of these elements to create a holistic experience. A well-designed product not only looks visually appealing but also functions smoothly, addressing users' pain points and providing a sense of delight and satisfaction.
 
Furthermore, user interface and user experience design are essential in today's digital age. Whether it's a website, mobile app, or software program, a well-designed user interface can enhance usability, making it easier for users to navigate and achieve their goals. A positive user experience, on the other hand, encourages users to stay engaged, explore more, and ultimately convert into customers.

In conclusion, design is not just a superficial consideration; it's a powerful tool that influences our choices, emotions, and actions.
From products and branding to digital interfaces and retail spaces, good design has the potential to elevate experiences, build connections, and ultimately drive sales. Embracing effective design principles is a wise investment for any business seeking to leave a lasting impression and foster growth in today's competitive landscape.

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